Another day, another headline from Elon Musk — the undisputed champion of transferring billions from one of his pockets to another without even getting up from the boardroom table. This time, he’s announced that his AI company xAI has bought his social network X (formerly Twitter) for $33 billion. Yes, he sold it to himself. Yes, you read that correctly.
According to Elon, the move now makes xAI worth $80 billion, while X is valued at $33 billion. “We are integrating data, models, computing, distribution, and talent,” Musk said with his signature techno-evangelist tone. Which is what you usually say when you don’t really want to explain what’s going on — or can’t.
Journalists naturally tried to get more information. Reps from both companies remained silent. Probably Googling what just happened themselves. Details of the deal? Murkier than a Martian dust storm. It’s not clear how investors are being compensated or how leadership across both entities will be integrated — if at all.
One xAI investor told Reuters that Musk didn’t bother consulting anyone before merging the companies. He just informed them that “the collaboration was deep anyway,” and that it would all make Grok — his AI chatbot — more “integrated.” Sure, why not.
Oh right, Grok. That’s Musk’s quirky answer to ChatGPT. A bot that mostly jokes like your uncle at a barbecue and throws out “approximate truths” with confidence. But hey, now it’s part of a megacorp fusion, which makes it sound more important.
Let’s not forget: Musk bought Twitter back in 2022 for $44 billion. Then came the grand reforms — mass layoffs, the bird logo disappeared, the name changed to X, verification became a paid mess, and the interface slowly evolved into a scavenger hunt. Now, he’s simply moved it from one of his own companies to another, possibly to paint a new vision of “the everything app” for investors… again.
It’s all starting to feel like Monopoly — only with real money. Musk, as always, talks about mission, about innovation, about the future. But in practice, he’s just drawing arrows between companies he already owns and calling it synergy.
Where is all this heading? Who knows. Just pray he doesn’t start selling Mars back to himself next. Though with Elon, that’s probably already in the PowerPoint.
