Market: Fort Myers–Naples (licensed to Sanibel, FL). Owner: Sun Broadcasting, Inc. Format: Country.
At a glance
Branding: Trump Country 93.7
Frequency: 93.7 FM (Class C2, ~43 kW ERP, HAAT ~145 m)
Studios & Offices: Palm Beach Blvd, Fort Myers, FL
Coverage: Cape Coral–Fort Myers metro and wider Southwest Florida
Music mix: Contemporary country currents and recurrents — Luke Combs, Morgan Wallen, Jason Aldean, Jelly Roll, Florida Georgia Line, etc.
Brief history & branding moves
- 1971–2019: Long-running 93.7 MHz facility serving the Fort Myers area under various calls and formats.
- Sept 2020: Flip to a fully imaged “Trump Country 93.7” concept — voice imaging by a Trump impersonator, automation-first presentation.
- Dec 2020: Rebrand to “Hell Yeah 93.7” while keeping country lean.
- Oct 2022: Hurricane Ian disruption; temporary format substitutions while sister stations recovered; country service restored later that month.
- Jan 2024: One-year CHR experiment as “Hot 93.7” to chase Top 40 share.
- Jan 20, 2025: Midday flip back to country under the original “Trump Country 93.7” brand (“reinaugurated”), with high-visibility promotion.
Programming & on-air voice
The playlist leans heavily modern: big hooks, big choruses, pacey rotations. The imaging blends patriotic energy with a touch of humor, using liners voiced by a Trump impersonator. Social posts often revolve around concerts, giveaways, and “Make Country Great Again” slogans. The goal is to be instantly recognizable and attention-grabbing both on-air and online.
Promotions & contests
One of the most notable promotions is “Deportation a Day,” where listeners register for a chance to win cruise gift certificates valued up to $16,000. The station also regularly runs ticket giveaways for major country concerts in Southwest Florida.
Why it stands out
Trump Country 93.7 uses bold political-themed branding to create a unique identity in a crowded country market. With frequent format changes in its history, the return to its original name shows the power of brand recognition and the appetite for high-energy, personality-driven country radio in the region.